If you are walking around the streets of Freetown, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Sierra Leone and it dominates the car markets in the country. The core reasons for the dominance of Toyota in this market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles.
Recently, the models Toyota AE91, Corolla, Altezza, Mark-X, Probox and Nissan Sunny and are the most widely wanted in the market. But, models such as Toyota Starlet and Suzuki Ignis are also very popular due to their lower price and low fuel consumption, these cars are also easy to park due to their small size.
Land Cruiser and Surf are among the top popular higher cost Toyota brands in Freetown, as well as latest models of other brands.
Brands such as Mercedes-Benz, Peugeot, Mitsubishi, Infiniti, Kia and Mazda also have significant share in the market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.
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